Sir Bernard Ashley’s intention was to recreate Llangoed Hall as an Edwardian house, replete with high-society Edwardian customs, period furnishings and antique fittings. The Picture Gallery includes works of art by Whistler, Augustus John, Walter Sickert and other Edwardians. Bedrooms are individually designed and decorated with furnishings from Laura Ashley and Sir Bernard’s venture company Elanbach, which is based in the hotel’s grounds. The dining room offers modern classical cooking, with local produce such as Welsh lamb, Wye salmon and laverbread. It won the Best Restaurant in Wales award in its first year. The hotel also caters for conferences and can be hired for special occasions. There is no reception desk, but liveried staff greet customers and carry their bags.